Customer Development

After workshop one, RISE hosted the second workshop of BREAKit experiential learning itinerary last February in Stockholm. We continued the training to create T-shaped innovators through practicing key skills and learning concepts so researchers can develop into professionals more capable to boost innovations, generate new business ideas and take them to the market.

Objectives of this second event were:

To prepare their value proposition to be contrasted not only with potential customers but with other stakeholders of the research area. Also, the participants detect what information from a potential customer is missing and learn to prepare either a problem or a solution interview. This is done under the process of customer discovery.
One of the key elements in this workshop is the refinement of their lean canvas and value proposition, as the process they follow is iterative.
Besides they could learn about new concepts that bring new knowledge to them as Open Innovation, presented by RISE expert in the field.
Also, participants started to know about the Business Model concept and the different business patterns.

Continue reading “BREAKit experiential learning itinerary: workshop two”

Last October took place in VTT premises in Otaniemi (Finland) the first workshop of the BREAKit experiential learning itinerary. The itinerary is designed for creating and training T-shaped innovation champions trough practical train to develop such key skills and knowledge that will provide professionals capable to boost innovations, generate new business ideas and take them to the market.

Jarkko Antila presented the experience as researcher and entrepreneur in his startup company Spectral Engines

The learning objectives in each participant have two sides:

–Self-development. It has to do with acquiring the capacity to take responsibilities, to take initiative and be proactive, to guide others, to work in teams, leading a project of personal/professional development itself, planning, learning to learn, connect and create networks, etc. This is itinerary is also a reflection time to think about the present and the future professional the participant wants to be.

–Ideation for industry and society. This is about building the capacity of transforming knowledge into innovations. Taking research into the markets demands that researchers train the capacity to see opportunities and to take ideas into action, prototyping solutions (products or services) that can be transferred to the market, experimenting in real context, with orientation to get results (Value for customers).

Continue reading “BREAKit experiential learning itinerary: workshop one”